WHITEROCK ApS
APSDissolvedAdvertising protectionCVR 34882991Mølbakvej 5, 8520 LystrupActivities of advertising agencies· NACE 7311Est. 2012 · 13 years old— employees
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Overview
WHITEROCK ApS is a Danish APS based in Lystrup, operating in the Activities of advertising agencies sector. Incorporated in 2012, the company reported a gross profit of -DKK 102.2k in its latest annual filing.
Gross profit 2017
-0.1M DKK
−39% vs 2016
EBITDA margin (of gross profit)
100.0 %
+39% vs 2016
Net profit 2017
-0.1M DKK
-133% vs 2016
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
36.0 %
WeakAmong the 40% lowest rated companies in the industry
20132017
Liquidity ratioCurrent assets ÷ Short-term debt
1.6×
WeakAmong the 40% lowest rated companies in the industry
20132017
Return on assets (ROA)Net profit ÷ Total assets × 100
-11.9 %
WeakAmong the 30% lowest rated companies in the industry
20132017
EBITDA — year on year
DKK thousandsKey figures
Annual report 2017| Gross profit | -0.1M DKK | -39% |
| EBITDA | -0.1M DKK | +39% |
| Net profit | -0.1M DKK | -133% |
| Total assets | 1M DKK | +34% |
| Equity | 0.4M DKK | +120% |
| Employees | — | — |
Company information
Legal name
WHITEROCK ApS
CVR number
34882991
Legal form
Anpartsselskab
NACE code
Founded
12 December 2012 · 13 years
Share capital
DKK 135,000
Employees
—
VAT registered
No
Audit selected
No
Last report
2017-06-30
Financial year
January – December
Signatory rights
Selskabet tegnes af direktøren
Contact
Address
Mølbakvej 5, 8520 Lystrup
Advertising protection
Active — opted out of marketing use
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Financial development
In its most recent annual report (2017), WHITEROCK ApS reported a gross profit of -DKK 102.2k. The figures on this page draw on 5 annual filings covering 2013 to 2017. The bottom line showed a net loss of DKK 120.8k.
At the end of 2017, equity financed 36% of the balance sheet, and current assets covered short-term debt 1.6 times.
Financials
Gross profit
DKK thousandsEBITDA
DKK thousandsIncome statement
DKK thousands| Item | 2017 | 2016 | 2015 | 2014 | 2013 |
|---|---|---|---|---|---|
| Gross profit | -102 | -168 | -1,840 | -543 | -187 |
| Staff expenses | -0 | -0 | -0 | -3 | -36 |
| EBITDA | -102 | -168 | -1,840 | -546 | -222 |
| Depreciation & amort. | -0 | -0 | -0 | -0 | -0 |
| EBIT | -102 | -168 | -1,840 | -546 | -222 |
| Net financials | -19 | -35 | -42 | -7 | -15 |
| Profit before tax | -121 | -203 | -1,882 | -553 | -238 |
| Tax | -0 | -573 | -0 | -0 | -0 |
| Net profit | -121 | 371 | -1,882 | -553 | -238 |
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Balance sheet
DKK thousands| Item | 2017 | 2016 | 2015 | 2014 | 2013 |
|---|---|---|---|---|---|
| Total assets | 1,018 | 761 | 311 | 134 | 332 |
| Equity | 366 | -1,803 | -2,173 | -291 | 262 |
| Long-term debt | 0 | 0 | 0 | 0 | 0 |
| Short-term debt | 652 | 2,564 | 2,485 | 426 | 70 |
| Total debt | 652 | 2,564 | 2,485 | 426 | 70 |
Financial ratios
5-year trendEBITDA margin (of gross profit)
<−999 %
20132017
Equity ratio
36.0 %
WeakAmong the 40% lowest rated companies in the industry
20132017
Return on equity
-33.0 %
Very weakAmong the 20% lowest rated companies in the industry
20132017
Net profit margin (of gross profit)
<−999 %
20132017
Asset turnover (of gross profit)
-0.10×
20132017
Debt / equity
1.78×
WeakAmong the 30% lowest rated companies in the industry
20132017
Sector performance
21 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Return on equity (ROE)Very weak
Among the 20% lowest rated companies in the industry
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on assets (ROA)Weak
Among the 30% lowest rated companies in the industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Return on net assets (RONA)Very weak
Among the 20% lowest rated companies in the industry
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Basic earning power (BEP)Weak
Among the 30% lowest rated companies in the industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Gross marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Capacity ratioNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Liquidity
Current ratioWeak
Among the 40% lowest rated companies in the industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioAverage
Around the average of companies in the same industry
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioVery weak
Among the 20% lowest rated companies in the industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Current assets to equityVery weak
Among the 20% lowest rated companies in the industry
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets to long-term capitalAverage
Around the average of companies in the same industry
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Cash conversion ratioWeak
Among the 40% lowest rated companies in the industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Debt & solvency
Solidity ratioWeak
Among the 40% lowest rated companies in the industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioWeak
Among the 40% lowest rated companies in the industry
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Debt to equityWeak
Among the 30% lowest rated companies in the industry
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityWeak
Among the 30% lowest rated companies in the industry
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Income to debtWeak
Among the 30% lowest rated companies in the industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtWeak
Among the 30% lowest rated companies in the industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest coverageWeak
Among the 30% lowest rated companies in the industry
The ability to pay the interest on the company's debt out of its earnings.
Interest rate on debtAverage
Around the average of companies in the same industry
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginWeak
Among the 30% lowest rated companies in the industry
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Efficiency & development
Equity to contributed capitalAverage
Around the average of companies in the same industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
One-year change in debtVery strong
Among the 10% highest rated companies in the industry
The size of this year's increase or decrease in the company's debt.
Asset turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to total assets — the ability to generate revenue from the asset base.
Inventory turnoverNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
One-year change in equityNot rated
Cannot be graded — the figures this ratio builds on are not available in the latest filing.
The size of this year's increase or decrease in the company's equity.
Annual reports & filings
- Annual report 2017Filed via CVR / Virk · Period 2016-07-01 – 2017-06-30
- Annual report 2016Filed via CVR / Virk · Period 2016-01-01 – 2016-06-30
- Annual report 2015Filed via CVR / Virk · Period 2015-01-01 – 2015-12-31
- Annual report 2014Filed via CVR / Virk · Period 2014-01-01 – 2014-12-31
- Annual report 2013Filed via CVR / Virk · Period 2012-12-12 – 2013-12-31
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|
Former (2)
RL Management | Management | 2012 – 2014 |
MW Management | Management | 2014 – 2018 |
Board of directors
Non-executive oversight| Name | Role | Member since |
|---|
Former (3)
PO Board of Directors | Board of Directors | 2012 – 2014 |
FV Chairman | Chairman | 2012 – 2014 |
RL Board of Directors | Board of Directors | 2012 – 2014 |
Shareholders
Active legal owners| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
| Company | 100% | 100% | 2015 | |
Hong Kong Shanghai Trading Corporation Limited | Company | 100% | 100% | 2014 |
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Related companies
Company hierarchy
Whiterock ApS
WHITEROCK ApS Board network connections
Board members of WHITEROCK ApS also hold positions in 20 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Flemming Viktor Andersen | Chairman | 12 companiesMany roles |
| Rasmus Ludwig Freivald Bentzon | Management | 3 companies |
| Morten Wind Lübker | Management | 3 companies |
| Peter Otiri Bjerrum | Board of Directors | 2 companies |
Frequently asked questions
What is the CVR number of WHITEROCK ApS?
WHITEROCK ApS is registered with CVR / Virk under CVR 34882991.
What is the gross profit of WHITEROCK ApS?
WHITEROCK ApS reported a gross profit of -DKK 102.2k in 2017.
Where is WHITEROCK ApS headquartered?
WHITEROCK ApS's registered address is Mølbakvej 5.