Normal A/S
A/SActiveAdvertising protectionCVR 34883793Godthåbsvej 41, 8660 SkanderborgRetail sale of cosmetic and toilet articles· NACE 4775Est. 2012 · 13 years old5,167 employees
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Overview
Normal A/S is a Danish A/S based in Skanderborg, operating in the Retail sale of cosmetic and toilet articles sector. Incorporated in 2012, the company has 5,167 employees and reported revenue of DKK 15.2bn in its latest annual filing.
Revenue 2025
15.2B DKK
+65% vs 2024
EBITDA margin
11.1 %
+305% vs 2024
Net profit 2025
0.9B DKK
+33% vs 2024
Key ratios
See full ratios →Solidity ratioEquity ÷ Total assets × 100
50.2 %
StrongAmong the 40% highest rated companies in the industry
20212025
Liquidity ratioCurrent assets ÷ Short-term debt
1.2×
WeakAmong the 40% lowest rated companies in the industry
20212025
Return on assets (ROA)Net profit ÷ Total assets × 100
18.0 %
Very strongAmong the 20% highest rated companies in the industry
20212025
EBITDA — year on year
DKK millionsKey figures
Annual report 2025| Revenue | 15.2B DKK | +65% |
| EBITDA | 1.7B DKK | +305% |
| Net profit | 0.9B DKK | +33% |
| Total assets | 5B DKK | +20% |
| Equity | 2.5B DKK | +37% |
| Employees | 5,167 | — |
Company information
Legal name
NORMAL A/S
CVR number
34883793
Legal form
Aktieselskab
NACE code
Founded
12 December 2012 · 13 years
Share capital
DKK 533,333
Employees
5,167 (FTE)
VAT registered
Yes
Audit selected
Yes
Last report
2025-07-31
Financial year
January – December
Signatory rights
Selskabet tegnes af én direktør sammen med ét bestyrelsesmedlem eller af den samlede bestyrelse.
Company purpose
Selskabets formål er at drive virksomhed med primært nonfoodvarer, samt virksomhed der står i forbindelse hermed.
(no translation available)
Contact
Address
Godthåbsvej 41, 8660 Skanderborg
Advertising protection
Active — opted out of marketing use
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Financial development
In its most recent annual report (2025), Normal A/S reported revenue of DKK 15.2bn, an increase of 65% on the year before. The figures on this page draw on 5 annual filings covering 2021 to 2025. The bottom line showed a net profit of DKK 897.2m, and the EBITDA margin stood at 11.1%.
At the end of 2025, equity financed 50.2% of the balance sheet, and current assets covered short-term debt 1.2 times.
Financials
Revenue
DKK millionsEBITDA
DKK millionsIncome statement
DKK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Revenue | 15,171,525 | 9,192,891 | 6,744,156 | 4,454,027 | 2,961,157 |
| Staff expenses | -2,575,740 | -974,309 | -647,356 | -454,621 | -315,038 |
| EBITDA | 1,682,626 | 415,775 | 415,632 | 340,909 | 279,611 |
| Depreciation & amort. | -480,754 | -81,330 | -52,920 | -47,604 | -46,142 |
| EBIT | 1,201,872 | 334,445 | 362,712 | 293,305 | 233,469 |
| Net financials | 429,454 | 412,790 | 316,139 | 233,073 | 93,059 |
| Profit before tax | 1,158,564 | 747,235 | 678,851 | 526,378 | 326,528 |
| Tax | 261,410 | 70,543 | 81,444 | 63,140 | 51,598 |
| Net profit | 897,154 | 676,692 | 597,407 | 463,238 | 274,930 |
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Balance sheet
DKK thousands| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Total assets | 4,991,790 | 4,147,901 | 3,081,401 | 2,118,176 | 1,476,040 |
| Equity | 2,507,612 | 1,826,637 | 1,573,559 | 1,005,732 | 581,711 |
| Long-term debt | 70,558 | 84,506 | 0 | 2,073 | 160,073 |
| Short-term debt | 2,376,955 | 2,194,451 | 1,485,365 | 1,095,518 | 715,843 |
| Total debt | 2,447,513 | 2,278,957 | 1,485,365 | 1,097,591 | 875,916 |
Financial ratios
5-year trendEBITDA margin
11.1 %
20212025
Equity ratio
50.2 %
StrongAmong the 40% highest rated companies in the industry
20212025
Return on equity
35.8 %
StrongAmong the 30% highest rated companies in the industry
20212025
Net profit margin
5.9 %
StrongAmong the 30% highest rated companies in the industry
20212025
Asset turnover
3.04×
StrongAmong the 30% highest rated companies in the industry
20212025
Debt / equity
0.99×
AverageAround the average of companies in the same industry
20212025
Sector performance
28 of 28 ratios graded28 financial ratios from the latest filing, each graded against companies in the same industry.
Profitability
Gross marginStrong
Among the 30% highest rated companies in the industry
The gross result as a share of revenue — how much of the revenue is left after variable costs to cover the company's fixed costs.
Operating marginStrong
Among the 30% highest rated companies in the industry
EBIT as a share of revenue — the share of revenue remaining as earnings once all operating costs are covered. A key measure of earning power.
Net profit marginStrong
Among the 30% highest rated companies in the industry
The profit for the year as a share of revenue — the company's ability to turn revenue into profit.
Return on equity (ROE)Strong
Among the 30% highest rated companies in the industry
Net profit as a percentage of equity — the return the owners earned on their invested capital this year.
Return on assets (ROA)Very strong
Among the 20% highest rated companies in the industry
Net profit as a percentage of total assets — the return generated on the capital employed.
Return on net assets (RONA)Strong
Among the 30% highest rated companies in the industry
Profit relative to net assets (total assets minus total debt) — the ability to generate earnings from the net asset base alone.
Basic earning power (BEP)Very strong
Among the 20% highest rated companies in the industry
EBIT relative to total assets — the company's earning power before the effects of tax and financial leverage.
Capacity ratioStrong
Among the 40% highest rated companies in the industry
Shows how strongly fixed costs weigh on the gross result — a high ratio means fixed costs take only a small bite out of the earnings from basic operations.
Liquidity
Current ratioWeak
Among the 40% lowest rated companies in the industry
Current assets relative to short-term debt — the ability to settle short-term obligations with current assets alone. Around 150% is considered satisfactory from a credit perspective.
Quick ratioWeak
Among the 40% lowest rated companies in the industry
Current assets excluding inventory relative to short-term debt — whether the most liquid assets alone can cover the short-term obligations. A value of 1 or above signals a healthy liquidity position.
Cash ratioVery weak
Among the 20% lowest rated companies in the industry
Cash relative to short-term debt — the ability to repay short-term obligations with cash alone.
Current assets to equityStrong
Among the 30% highest rated companies in the industry
Current assets relative to equity — an indicator of the balance-sheet structure and of the company's short- and long-term financing. The healthy level is highly industry-dependent.
Fixed assets to long-term capitalVery weak
Among the 20% lowest rated companies in the industry
Fixed assets relative to long-term capital (equity plus long-term liabilities). Below 100% means the long-term capital finances more than just the fixed assets — a healthier liquidity position.
Cash conversion ratioVery strong
Among the 20% highest rated companies in the industry
Cash flow relative to profit — the ability to convert reported profits into accessible cash.
Debt & solvency
Solidity ratioStrong
Among the 40% highest rated companies in the industry
Equity as a share of total assets — the ability to absorb losses. Around 40% is considered satisfactory from a credit perspective.
Debt ratioStrong
Among the 40% highest rated companies in the industry
Total debt relative to the balance-sheet total — the share of the assets financed by debt rather than equity.
Debt to equityAverage
Around the average of companies in the same industry
Debt relative to equity — the company's leverage. A higher value means heavier reliance on debt financing.
Liabilities to equityAverage
Around the average of companies in the same industry
Total liabilities relative to equity — whether the company operates primarily on borrowed capital or on its own.
Income to debtStrong
Among the 30% highest rated companies in the industry
Profit relative to debt — the ability to create earnings while operating with debt.
EBITDA to debtVery strong
Among the 20% highest rated companies in the industry
EBITDA relative to debt — how much operating earnings are available to service the debt.
Interest coverageStrong
Among the 30% highest rated companies in the industry
The ability to pay the interest on the company's debt out of its earnings.
Interest rate on debtAverage
Around the average of companies in the same industry
Financial expenses relative to total liabilities — the effective interest rate the company pays on its debt.
Interest marginVery strong
Among the 20% highest rated companies in the industry
The return on assets minus the interest rate on debt. Positive means the company benefits from operating with debt; negative means the debt makes it worse off.
Efficiency & development
Asset turnoverStrong
Among the 30% highest rated companies in the industry
Revenue relative to total assets — the ability to generate revenue from the asset base.
Inventory turnoverAverage
Around the average of companies in the same industry
Revenue relative to inventory — how many times a year the inventory is sold and replaced. A low value can indicate weak sales or excess inventory.
Equity to contributed capitalVery strong
Among the 10% highest rated companies in the industry
Total equity relative to the capital the owners contributed — how the equity has developed from its starting point.
One-year change in equityVery strong
Among the 20% highest rated companies in the industry
The size of this year's increase or decrease in the company's equity.
One-year change in debtWeak
Among the 40% lowest rated companies in the industry
The size of this year's increase or decrease in the company's debt.
Annual reports & filings
- Annual report 2025Filed via CVR / Virk · Period 2024-08-01 – 2025-07-31
- Annual report 2024Filed via CVR / Virk · Period 2023-08-01 – 2024-07-31
- Annual report 2023Filed via CVR / Virk · Period 2022-08-01 – 2023-07-31
- Annual report 2022Filed via CVR / Virk · Period 2021-08-01 – 2022-07-31
- Annual report 2021Filed via CVR / Virk · Period 2020-08-01 – 2021-07-31
People & ownership
Management
Actively employed in the business| Name | Role | Member since |
|---|---|---|
| Current (1) | ||
JF Management | Management | 2025 |
Former (4)
JN Management | Management | 2024 – 2025 |
SO Management | Management | 2016 – 2024 |
TØ Management | Management | 2012 – 2024 |
BE Management | Management | 2013 – 2016 |
Board of directors
Non-executive oversight| Name | Role | Member since |
|---|---|---|
| Current (4) | ||
JD Board of Directors | Board of Directors | 2024 |
PB Board of Directors | Board of Directors | 2017 |
LK Board of Directors | Board of Directors | 2014 |
TØ Chairman | Chairman | 2024 |
Former (1)
BE Board of Directors | Board of Directors | 2013 – 2015 |
Shareholders
Active legal owners| Shareholder | Type | Ownership | Votes | Registered |
|---|---|---|---|---|
| Company | 100% | 100% | 2016 | |
| Company | 33.33–49.99% | 33.33–49.99% | 2015 | |
| Company | 10–14.99% | 10–14.99% | 2015 | |
| Company | 15–19.99% | 15–19.99% | 2015 | |
| Company | 15–19.99% | 15–19.99% | 2015 |
Beneficial ownership (UBO) data access is restricted in Denmark as of September 2025 per the EU 6th AML Directive. Learn more.
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Company hierarchy
Aktieselskabet af 1.12.2016
Normal A/S Board network connections
Board members of Normal A/S also hold positions in 198 other companies.
| Person | Role here | Other companies |
|---|---|---|
| Lise Kaae | Board of Directors | 89 companiesMany roles |
| Bo Evald Kristensen | Management | 55 companiesMany roles |
| Jan Dal Lehrmann | Board of Directors | 24 companiesMany roles |
| Jesper Nakskov Due | Management | 11 companiesMany roles |
| Torben Østergaard Mouritsen | Management | 10 companiesMany roles |
| Steen Overholdt Hansen | Management | 6 companiesMany roles |
| Jakob Frølich Maarbjerg | Management | 3 companies |
Frequently asked questions
What is the CVR number of Normal A/S?
Normal A/S is registered with CVR / Virk under CVR 34883793.
What is the revenue of Normal A/S?
Normal A/S reported revenue of DKK 15.2bn in 2025.
How many employees does Normal A/S have?
Normal A/S employs 5167 people as of the latest annual report.
Who is the chairman of Normal A/S?
Torben Østergaard Mouritsen chairs the board of Normal A/S, in role since 2024.
Where is Normal A/S headquartered?
Normal A/S's registered address is Godthåbsvej 41.